How to Track the Digital Reputation of Your Business

Try doing this: enter your company name along with some of your products and services in Google (or any other search engine of your preference). You got some results. However, these aren’t all the mentions of your brand name online. There are many forums where your brand name might be listed – maybe even with negative comments. That’s frightening. What should be done?

You need to monitor your online reputation, and there are several tools that can help you. If there are negative reviews floating around, you wouldn’t want to be the last person to know about it. Catching issues early can save you and your business a lot of trouble.

We’ve got a list of free online monitoring tools that can help you keep an eye on your brand’s online reputation. These tools provide you regular notifications of all the latest positive and negative mentions related to your firm.

These free online monitoring tools can not only keep track of your online reputation, but also of your competitors’. Plus, you can also stay updated with the latest news related to your business industry.

Google Alerts

Google Alerts is a handy tool for online monitoring purposes. It’s the most popular and easy to use reputation management tool in the market (AND it’s from Google), so you might be already acquainted with it. However, if you haven’t come across it yet, then you might want to immediately take a look.

" You can set alerts for receiving updates
on daily or weekly basis."

Google Alerts provides latest updates about the things you’re interested in. Based on the keywords that you provide, this tool will search the web and bring you links to relevant web pages. You can set alerts for receiving updates on daily or weekly basis. The details of the latest developments of your interest will be emailed to you according to your preferences.

To get information from Google Alerts, you will need to fill information for certain parameters:

Search Query: Your brand name and relevant keywords
How often: Deliver frequency. For example – ‘Once in a day’
Email Id: Where you want the alerts to be delivered
How many: ‘Only the best results’ or ‘All results’

Use the most appropriate keywords for the Search Query. If you add too many keywords, you might find your inbox flooded.

Hyper Alerts

There are many businesses that rely on Facebook for their online presence, as this social networking site has proven to be a great hub for marketing their products and services. The ideal thing to do is get a constant feed of updates and activities related to your firm’s Facebook profile page. Hyper Alerts is the best tool for this purpose. It gets you an unlimited flow of updates from Facebook. Also, it doesn’t require you to be an administrator of the profile page for which you request updates. This feature gives you the advantage of monitoring latest activities from your competitors’ profile pages too.

Tweet Alarm

On Twitter, 5000 tweets are shared every second. You can always do a manual search to find the tweets that carry your brand name, but monitoring is fun when most of its tasks are automated.
So to get automatic updates from Twitter, the best online tool is Tweet Alarm. Once you register on its site, you will receive email alerts whenever there’s a tweet about your company, product, services, or anything related to your respective industry or field.

"You can always do a manual search
to find the tweets that carry your brand name"

If This Then That

‘If This Then That’ tool is rapidly gaining popularity due to its distinct features. Here you create an automation script known as ‘recipe,’ which will bring you notifications, content backups, and deals, etc. Spend some time browsing through the available recipes (created by others) to locate the one which best suits your monitoring requirements.  You can check public recipes, select the one that you like the most and replicate it. It’s a fine example of sharing best practices.

Image Raider

Business owners often spend a good amount of money on developing images/pictures to market their products and services. However, there are many who just ‘lift’ these valuable images and use it for their own web pages and profiles. This is like someone else benefiting from your investment and proprietary materials. Fret no more, Image Raider is here to rescue you. Image Raider is designed to perform ‘reverse image search’ and identify sites which are using your content without your knowledge. You can either add the URL or directly upload files of the images owned by your firm. Image Raider will search the net and email you whenever anything noteworthy gets indexed.

"This is like someone else benefiting
from your investment and proprietary materials."

One important factor, Image Raider works on ‘credits’. You can earn these ‘credits’ by tweeting about Image Raider. At present, 50 credits are provided for one single tweet. Many commercial users directly purchase credits instead of going for tweet-for-credits option. You can choose whatever option suits you based on your usage.

Google Custom Search box for complaint sites

Consumers often share their grievances on complaint sites. But not all complaints are genuine; sometimes many firms use these sites plainly to defame their competitors. You have to be careful with the mention of your firm’s name on these sites. You can use the Google Custom Search box, which inspects over 40 complaint sites to find if there are posts related to your business. Frequent use of this tool can keep you updated on your status on these complaint sites. An early intimation can help you immediately handle concerns/feedback which can affect your online reputation. You can also use the custom search box for purposes like market research.

With such helpful tools at your service, monitoring your online reputation would become totally easy. Pay a visit to the sites and select the ones which can serve you best.

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