Dating back to 1956, Sissons Paints is in its sixth decade of manufacturing and marketing its paint products in Trinidad and Tobago. The brand prides itself on providing customers with unmatched expertise in decorative and protective coatings crafted from the highest-quality materials. As the company looked ahead to anticipated growth in the construction industry, it was clear it needed to position itself to capitalize on this upswing by leveraging modern technology.
Sissons’ online presence was not aligned with its business ambitions. Its website faced limitations through the inability to allow visitors to engage in the customer journey and really interact with their unique pallete of colour collections.
We set out to accomplish three goals with the new Sissons Colour Visualizer Application:
We achieved all three criteria!
After extensive research and discovery, it was decided that a bespoke Colour Visualizer application would best position Sissons within the digital landscape. We were selected to conceptualize, design and develop the application that will be used on the website and at their physical colour shops. The design was deliberately meant to be clean and highly intuitive ensuring a flawless customer experience.
We have fully integrated Sissons’ colour collections with 100s of their unique paint chips and integrated features to allow customers to easily upload and colour their unique spaces then print a fully detailed spec sheet to take to the colour shops for purchase, which has been particularly effective with in-store sales.