ABS is the largest manufacturer of clay building blocks and Metpro steel and aluminium windows and doors and Astralite and Spectra uPVC windows and doors in the English-speaking Caribbean.
After years of trading through an outdated WooCommerce eCommerce platform, the team decided it was time for a change.
While their existing site was attracting a reasonable amount of traffic, there was potential for a much higher rate of lead generation and customer conversion. How? Firstly, the customer journey was somewhat confusing making the user experience less than optimal. Visitors couldn’t effectively list products by brand and then jump over to sort by category depending on their level of knowledge. Secondly, there were issues with mobile browsing and responsiveness.