Amaranth Business Solutions Ltd. (formerly known as Massy Technologies Applied Imaging (Trinidad) Ltd.) is the premier supplier of technology based solutions in Trinidad and Tobago. They are proud to have offered state of the art products and services to clients since their founding as Pereira & Company Limited in 1923.
Ecommerce platform for Amaranth Business Solutions
A modernized web presence for the premier supplier of technology based solutions in Trinidad and Tobago
We knew exactly what we were getting before we even got started (Loved the mockups Quoviz did for us!). We worked together and took our time to ensure we had a competitive e-commerce platform. Earl and the team were patient and helped us every step of the way.
Services Applied
The Brief
The Challenge
Brick and mortar stores are taking a massive hit on sales due to the rise of digital retailers. Without an online store, Amaranth BSL was missing major market opportunities by not connecting with a large number of online shoppers.
The ask for this project was to design a flexible and intuitive user experience and develop a scalable eCommerce platform that could be easily maintained by their internal content management team. Thinking about the demands of the local digital-first consumer, we set out to design and establish a new web presence that meets both their needs and aspirations.
The Objectives
Develop an online shopping platform to:
The Solution
Our task was to help a traditional retailer navigate a retail revolution. They required a website which would modernise the company’s digital footprint with cutting edge technology. The mission was to stand out in the industry by making a bold statement about their high-quality products and managed services, whilst putting the needs of its customers first. The company was eager to offer more details about their product lines, present an intuitive DIY customer experience allowing them to easily browse, find all the details needed and purchase online all in a few clicks.
To drive sales on their eCommerce platform, it was essential to combine impactful brand photography, adequate product details, and clear calls-to-action to provide users with the necessary information to make a purchase. As a result, they experience an ever improving figure in website traffic and online transactions months on end.
Lastly, the major piece of the puzzle, was integration of their local bank account with the First Atlantic Commerce payment gateway to streamline its offline and online payment procedures.