Sometimes, information architecture is the bigger challenge of a great web build and TOSL’s website is certainly proof of that. With six divisions under one roof, our UI/UX designers and copywriters at Quoviz had the challenge of creating an informative and goal driven information website that performs to the highest standards.
Our main focus was dedicated to knowing and understanding the expectations of the various stakeholders:
With that knowledge under our belt, we were tasked with laying out an attractive, informative and engaging website that drives conversions and maintains TOSL Engineering as an industry leader.
Our market and stakeholder research revealed that TOSL’s ideal customers look for three key qualities in an engineering partner:
As the official online presence of a dominant brand, TOSL.com is visited by many different types of users, so first impressions matter. While grammar and style are all vital, the way a brand communicates about itself through storytelling photography and videography instills a sense of character that makes the content easier to engage with and more memorable.
We ensured that our curated photography sessions and video shoots all captured the heart and soul of TOSL’s core values:
Integrity - Passion - Accountability - Customer Focus