Fit Appeal sets the standard for stunning, high quality, female fitness fashion in Trinidad and Tobago. Established in 2014, they’ve been inspiring women to break out of the mundane, expected and limited fitness fashion available and dive into styles that celebrate their fitness journey through high quality, distinctive athleisure, yoga and gym wear!
Fit Appeal’s Branding & Ecommerce Website Design
Establishing a fitness lifestyle brand and eCommerce experience for the modern fashion-focused woman.
Both the aesthetic and customer experience of our website are critical. Quoviz was able to find the balance between appealing and easy to use. The team took the time to listen to our business and website goals to ensure our customers had the best experience shopping at MyFitAppeal.com
Services Applied
The Brief
The Challenge
Fit Appeal is a modern woman’s fitness brand that believes their love for fashion and for the women who want to enjoy their fitness journey, is the principle around which their entire brand philosophy should pivot.
As a brand, Fit Appeal has a strong grasp of who they are and what they stand for. Our challenge was to clarify their brand platform and develop a flagship eCommerce experience. One that helps them express their mantra in the right way, to the right people.
The Objective
Fit Appeal had five goals their eCommerce website had to fulfill:
The Solution
After extensive research and discovery, it was found that their demographic of women value authenticity and prefer honesty over mere product suggestions. They connect with brands that genuinely share their insights and values.
With a brand belief that ‘fitness is both about feeling and looking exquisite’, we aligned the Fit Appeal brand strategy with a specific type of woman: one that is confident, fashion forward and wants to do more with an outfit than wear it to a Yoga or Spin session.
We worked alongside the team at Fit Appeal to implement a strategy that was in line with their ambition and their audience’s desires. From proper execution of their identity and brand message to the digital eCommerce platform and engagement strategy, we brought their personality to life by establishing a customer journey that expresses their point-of-view: “Be passionate about your fitness and your fashion!”
We created Myfitappeal.com and established strategic social media outposts where customers can connect with content and shop for the fashion that support their fit lifestyles
The Results
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