Fit Appeal sets the standard for stunning, high quality, female fitness fashion in Trinidad and Tobago. Established in 2014, they’ve been inspiring women to break out of the mundane, expected and limited fitness fashion available and dive into styles that celebrate their fitness journey through high quality, distinctive athleisure, yoga and gym wear!
Both the aesthetic and customer experience of our website are critical. Quoviz was able to find the balance between appealing and easy to use. The team took the time to listen to our business and website goals to ensure our customers had the best experience shopping at MyFitAppeal.com
Fit Appeal is a modern woman’s fitness brand that believes their love for fashion and for the women who want to enjoy their fitness journey, is the principle around which their entire brand philosophy should pivot.
As a brand, Fit Appeal has a strong grasp of who they are and what they stand for. Our challenge was to clarify their brand platform and develop a flagship eCommerce experience. One that helps them express their mantra in the right way, to the right people.