As part of our Pay Per Click service we also conduct Keyword Research and Selection curated to each campaign.

There’s no specific time frame. We can run a keyword campaign for just a few days or a few months. The length of time really depends on the campaign goals and preferred rate of returns.

The success of any Pay Per Click campaign depends on both our team and yours. During the discovery phase we discuss the goals, stakeholders, target audience etc. and these are best communicated by your team that is invested in success.

During the course of the PPC program your team will be responsible for working with us to review the outcomes of each action preformed and tweak the strategy as we move forward.

The picture of success for all PPC Campaigns needs to be defined before hand. The Key Performance Indicators (KPIs) are all set upfront based on the goals of the campaign (e.g. increase targeted traffic by 25%, increase website conversion rate by 50% etc.)

All metrics are continuously tracked and evaluated to understand successes and any changes needed in the tactics.

The costs for a PPC campaign are straightforward. Costs vary based on the campaign requirements which includes:

• Ad Budget
• Campaign Creative
• Campaign Management, Monitoring and Reporting