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Case study · Food and ecommerce

Handmade in Trinidad, and ready to order at midnight.

Del Mano makes all-natural sausages, meatballs, burgers and pestos by hand in Trinidad. In 2022 Del Mano handed us the management and strategy of its online store. Since then we've redesigned the home, product, cart and checkout pages, made checkout easier, added bundles and local ways to pay, and set up the emails that bring customers back for their next order.

Del Mano homepage hero with grilled sausages and meatballs on a wooden board
Client

Del Mano Food

Industry

Artisanal food, Trinidad and Tobago

The brief

A free sample sells a sausage. A product photo has to work harder.

At the Saturday market and at in-store tastings, people try before they buy. Online, Del Mano had a few seconds and a photo. Customers also wanted to pay in ways that suit Trinidad, including cash when they collect at the market. The store had to make ordering feel as easy as buying at the stall, then give people a reason to come back.

Where Del Mano ranks

On Google for "sausage trinidad"

On Google for "italian sausages trinidad"

On Google for "pesto sauce trinidad"

Google mobile results in Trinidad and Tobago. "sausage trinidad" checked 19 October 2026 (Mangools) and averaging 1.3 in Search Console, October 2025 to September 2026. Others from Screpy, 2 October 2026.

What we built
  1. Redesigned store pages

    New home, category, product, cart and checkout pages

  2. Build your own bundle

    Pick any three best sellers for one price

  3. Pay at the Saturday market

    Card online, or pay in person when you collect at the Queen's Park Savannah market

  4. Three cart reminders

    Abandoned cart emails at 15 minutes, 24 hours and 48 hours

Live on delmanofood.com, checked 19 October 2026.

Screens from the Del Mano Food website.

eCommerce

Bundles that do the choosing.

Most first-time buyers don't know which sausage to try. The Best Sellers Bundle lets them pick any three of the most popular packs for one price, and the Grill Master bundle chooses for them. At checkout, an order bump suggests one more item before they pay.

Best Sellers Bundle page offering any three packs for one priceBuild Your Own grid with Spicy Chorizo, Rustic Italian and English Banger packs
Conversion

Cards online, cash at the market, and a reminder if you leave.

In early 2023 we redesigned the cart and checkout against a conversion checklist, restructured the categories and set up a three-step abandoned cart email. Later came payment at the farmers' market, secure card payments, gift cards, coupons and a Friends and Family price list.

Delivery page explaining payment, delivery days and order cut-off timesDiscover our range carousel linking to meatballs, featured products and burgers
Campaigns and content

From a taste in the aisle to an order online.

When Del Mano ran in-store tastings at Massy, JTA, Superpharm and other stores, we built the Make Tastier Decisions landing page, pop-up and email, so a free sample could turn into an online order. The Resources section adds articles on cooking and food culture, so there's always a reason to try another pack.

Make Tastier Decisions campaign page in black and goldResources page with articles on lionfish, sausages and food culture
Next case study

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The Quoviz studio lounge in Trinidad, set up as a casual meeting corner with bean bags and a yellow armchair in front of the red Q wall