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Case study · Automotive

Six car brands, one place to book a test drive.

Lifestyle Motors sells and services Porsche, Jeep, Suzuki, KGM, Deepal and GWM vehicles from showrooms in North and South Trinidad. Each brand has its own buyers, but they all come for the same few things. They want to see the cars, book a test drive, service a vehicle or order a part. We built one website that gets each of them to the right form in a couple of clicks.

Lifestyle Motors homepage hero with a KGM Torres at sunset and brand logos below
Client

Lifestyle Motors Limited

Industry

Car dealership, Trinidad

Services
Information architectureWebsite designWeb developmentCRM integration
The brief

Porsche buyers, Suzuki owners and Hertz renters, all on one website.

Sales, service, parts, leasing and Hertz rentals each serve a different customer on a different day. The old site was built around one brand, and it showed. The new one had to give every brand room to look its best, while sending each enquiry to the team that handles it.

The results

More visits from Google search

More forms sent by people who found the site on Google

More model flyers downloaded

More parts requests sent through the website

GA4, October 2025 to September 2026 compared with October 2024 to September 2025. Pulled 19 October 2026.

What we built
  1. One hub for six brands

    Porsche, Jeep, Suzuki, KGM, Deepal and GWM, with model flyers to download

  2. Test drive or quote

    Pick a brand, then a model, then a time that suits you

  3. Service booking

    Choose North or South, add your plate and request a date

  4. Parts and paperwork

    Request a part or a document letter without calling

Live on lifestylemotors.com, checked 19 October 2026.

Screens from the Lifestyle Motors Limited website.

Information architecture

Buy, service, parts or rent. Every visitor picks a door.

We planned the site around four jobs, buying, servicing, parts and renting, then gave every brand its own space inside Sales. Test Drive and Request a Quote sit in the header of every page, because that's the enquiry a dealership wants most.

Sales department section for Porsche with a See More Details buttonSales department section for KGM with the Musso Grand
Lead forms

The service form asks for your plate before anyone calls you.

The test drive form asks which vehicle and when. The service form asks which branch, which brand and your licence plate, so the service team can get ready before they call back. Every test drive, quote and contact form goes straight into the dealership's PBS CRM, so no enquiry waits in an inbox. Parts, document letters and job applications each have their own form too.

Test drive form with vehicle, preferred time and preferred date fieldsService appointment scheduler with licence plate, location and brand fields
Room to grow

Deepal and GWM moved in without a rebuild.

When Lifestyle Motors added Deepal and GWM in 2026, the site took them in without a rebuild, with new sales sections, flyers, homepage logos and new models in the service form.

Lifestyle Motors homepage hero with a KGM Torres at sunset and brand logos belowParts department page with a request a part form
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