Every service, standard and certification, where procurement looks for it.
Miguel Mechanical Services has serviced, inspected and certified cranes and lifting equipment for Trinidad's oil and gas industry since 1988, for companies like BPTT, Shell and Heritage. We designed and built its new website, with every service and certification laid out for the procurement teams who check a contractor before any quote, and a login where clients collect their reports and certificates. The brand came first, with a new logo that draws the M as a crane, hook and all.
Miguel Mechanical Services Limited
Oil and gas services, Trinidad
Energy companies check your website before they check your cranes.
Miguel Mechanical's real work happens on rigs and in yards, far from a screen. But a procurement team at an energy company looks a contractor up before any quote goes out, and the old website and logo said less about the business than its safety record did. The job was a website that looks like a contractor the majors already trust, starting with a logo that reads as cranes at a glance.
Every service in one place
Five service areas, with the inspection standards named
A client login
Where clients collect their reports and certificates
A careers page
Applicants send their CV straight from the site
A new logo
The M drawn as a crane, from three hand-sketched concepts
Live on miguelmechanical.com, checked 25 October 2026. Logo files from December 2023.
Screens from the Miguel Mechanical Services website.
Clients log in to collect their reports and certificates.
We planned the website from a content document with their team, then designed the homepage two ways. They chose one and borrowed parts of the other. Services sit under five headings, the HSE page names the STOW and ISO 45001 certifications, the careers page takes a CV, and clients log in to collect their reports and certificates.
Every concept started as a pencil sketch.
We sketched three directions by hand before any of them went near a screen, each building a piece of the work into the letters, a crane, a hook or a rig. Then we showed all three on a hard hat, a site sign, a polo shirt and a shipping container, so the team could judge them where they'd really be seen. They voted, and the first concept won.
Read it as a letter, and then as a crane.
The winning concept draws the M as a crane, with the jib running through the letter and a hook hanging from its right leg. It works in red, black or white, and it still reads at the size of a sticker on a hard hat. We handed it over in December 2023 as a full kit, a main logo, a wide version for headers, and the icon on its own.
