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Case study · Supermarket retail

Twenty-two supermarkets, and the one nearest you is a tap away.

Massy Stores runs 22 supermarkets across Trinidad, with more than 1,500 people working in them. Most shoppers know their nearest store by heart. What they come online for is something more specific, like the hours on a public holiday, this week's offers, or points that never landed on their Massy Card. We designed and built massystorestt.com around those questions, from the first content plan to launch in eight months. We also connected PowerTranz card payments to Massy's online stores in Guyana, Barbados and Saint Lucia, working alongside Massy's own developers.

Massy Stores homepage with an aerial photo of a supermarket and the main menu
Client

Massy Stores (TT) Ltd

Industry

Supermarket retail, Trinidad and the region

Services
Information architectureWebsite designWeb developmentPayment integration
The brief

Nobody visits a supermarket's website to read about the supermarket.

They come to find a store, check an offer or sort out their Massy Card, and then they leave. The site Massy needed was a short trip, not a brochure. We built it on Massy's existing brand guide, so the job was the structure underneath it, with every common question one tap from the homepage.

What we built
  1. 22 stores on one map

    Search by area, filter by region and get directions

  2. A page for every store

    The manager, phone number and opening hours for each one

  3. A Massy Card hub

    Sign up, upload a missed receipt or donate your points

  4. Card payments in three countries

    PowerTranz checkout for the Guyana, Barbados and Saint Lucia stores

Live on massystorestt.com and the three online stores, checked 25 October 2026.

Screens from the Massy Stores website.

Store locator

Find the nearest Massy, and what time it closes.

The homepage puts a map of Trinidad right under the hero, with a button to the nearest store. The full locator lets you type your area, set a distance or filter by region, then get directions. Every store has its own page with the manager's name, the phone number and the opening hours, so a quick question doesn't need a phone call.

Homepage map of Trinidad with store pins and a Find The Nearest Massy Stores to You buttonStore locator map with a location search, a distance setting and a region filter
Massy Card

Forgot your card at the till, so upload the receipt instead.

The Massy Card page handles the jobs people used to call head office about. Sign up online, upload a receipt to claim points you missed at checkout, see the partners where your points also count, from Caribbean Airlines to Cinema One, and donate points to a cause. Gift cards get a page of their own with a balance check.

Massy Card page reading Forgot your Massy Card at checkout? No problem, upload and earnLoyalty Programs and Partners grid with Massy Motors, Trinpad, Caribbean Airlines, Five Islands, Raw Fitness, Cinema One, MPharmacy and Ferreira Optical
Offers

The homepage leads with what's in the aisles.

After the first round of designs, Massy asked for more room for offers, so the homepage went from five promotion blocks to seven, covering prepared meals, the bakery, meats, grocery and fresh produce. Further down, Cook with Us links to recipes made with what's on the shelves.

Homepage offer blocks for Delicious Prepared Meals and Baked GoodnessCook with Us recipe cards for fried shrimp, salt fish fritters and baby back ribs
Online payments

The bill can change at the scale, so the card is charged after packing.

Massy's online stores in Guyana, Barbados and Saint Lucia take card payments through PowerTranz, on a checkout we built with Massy's own developers. A grocery order can change before it leaves the store, when a cut of meat weighs a little more or an item is out of stock. So the checkout holds the payment when you order, then charges the final total once the order is packed.

Massy Stores Barbados online store with island-wide delivery and an online exclusive offerMassy Stores Guyana online store with pickup at Turkeyen and weekly savings
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Acado Distribution · Eighty-five brands to read about, and a store to buy from, on one website.

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The Quoviz studio lounge in Trinidad, set up as a casual meeting corner with bean bags and a yellow armchair in front of the red Q wall